Trends come and go but some trends stay. You’ll be behind the curve if you don’t keep up to date with the competition.
eCommerce has gained significant market share in the wake of the pandemic in 2021. This growth means that it is important to stay on top of the latest eCommerce trends.
This blog is our prediction of the top eCommerce trends for 2022. Are you ready?
1. Storytelling with Infographics
Modern businesses are required to identify their social responsibility. North American businesses have merged their traditional business plans with mission statements since the 2000s to make it more sustainable.
Customers today want to buy products from companies that are committed to social issues such as climate change and underpaid labor. It is important for companies to make their mission statements clear on their websites and empower customers to buy. While some eCommerce brands use traditional copy to achieve this, others use infographics in order to tell the brand’s story.
Infographics were traditionally used to display raw data visually (like a timeline or numerical statistics), but we expect an increase in their use as storytelling tools. Infographics are great visuals that help companies explain their mission statement, brand story, and social causes.
Companies will likely use infographics to demonstrate how their supply chains source materials ethically. An infographic can visually explain the process of making products and the people who make them once they have been shipped to the factory.
Companies that visualize their processes and show how they do good for the planet can make customers feel more comfortable buying from them.
Many people like to know that the money they spend on products and services is going to good causes once they become customers. Let your customers know if your company participates in community outreach programs such as volunteering or donations. To engage the socially conscious with your brand, make it clear on your website
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2. Experimental Typography
With the Google Fonts API becoming more popular, eCommerce companies will be able to use their own fonts in more of their marketing efforts on the internet. We foresee Experimental Typography being used in huge ways in 2022, in addition to standard fonts being used in many eCommerce marketing materials.
What is Experimental Typography?
Experimental typography refers to the modification of text or ad copy in order to create a memorable graphic. Simply put, the product/service offering is merged with the graphic representation. Let’s look at one example.
Apple Watch Series 7
The primary advertising campaign for the Apple Watch Series 7 is a recent example. The screen of this watch seamlessly wraps around the device’s rounded edges and falls off the sides. This feature has some advantages in terms of screen real estate but its true value lies in the eye-catching technology that you wear on your wrist.
Apple created a watch face to present the technology to approximately 1 billion users of its iPhones. It makes use of the wraparound screen. The watch face’s numerical digits are displayed as far away from the screen as possible to make the feature immediately obvious. We can communicate messages that are otherwise boring and technical by combining typography and experimental design choices.
3. ’90s Nostalgia
Are the 90s still nostalgic? Officially, the 90s are 20 years ago. That’s an entire lifetime in internet years.
Why did the 1990s come to be?
Many North American consumers will remember the ’90s. It was a time before smartphones and when very few people owned a cell phone. The internet was young at the time and provided hope for those who were interested in the rapid technological changes of the day.
The majority of eCommerce shoppers are Millennials. They remember a time when the world was full of opportunities for positive change. eCommerce retailers can tap into this nostalgia to make positive associations with their brands by bringing back the memories of a simpler time.
How can I recreate the ’90s in my design?
Your website buttons don’t have to look exactly like the ’90s. You can instead capture the nostalgia of this time with simple designs that use retro-style graphics and blocky structure.
We don’t expect eCommerce retailers to completely redesign their stores with 90s elements. We expect many eCommerce retailers to create specialized ad campaigns that feature ’90s icons and themes.
4. Get Back to Basics
Many eCommerce merchants have tried to spread their efforts too thinly in the last few years in order to “get in on the new eCommerce trends.” They have failed to pay enough attention to the things that made them successful in the first instance.
We look forward to seeing design consolidation as part of the internal consolidation we see at a high-level. Companies now understand that branding must have a clear look, feel, and voice. These eCommerce retailers will streamline their designs, both qualitatively and quantitatively, so that they don’t have wildly different design elements in all marketing channels.
Moving beyond Web 2.0
We expect to see an increase in simple geometric shapes and muted colors as part of this internal design consolidation. This is quite a contrast to the complex and crowded design choices made in our industry over five years.
Consider the early days of Web 2.0. It is easy to see that nearly all tech companies are moving away from the Windows Vista or Windows 7 design choices.
5. Simpler User Interface
We see a continuing simplification of the user interfaces as a result of the consolidation of design across eCommerce shops.
Single-page checkout is a industry standard. Many will focus on further streamlining of the purchase process. Every additional click and moment that a user takes to make a purchase decreases their likelihood of completing the transaction. We expect more eCommerce stores to use Apple Pay and Google Pay to make the shipping process as simple as possible.
As part of this simplification, we may see companies taking UI clues from their industry peers. In order to streamline the user interface, every button and all copy must to live exactly where the consumer thinks it should be. This concept will also be applied across multiple devices. With apps and websites becoming more complex on mobile and more simplified on desktop, we believe there will be a fusion of the desktop and mobile experience.
We see a merging of applications and websites as the devices increase their functionality using HTML and CSS. Large companies that have an eCommerce presence may be able to transform their legacy apps into bookmarks, which can then be used to create a fully functional web application.
Although it is impossible to foresee the future, we can plan for it. It is important to keep an eye on the progress of the industry and stay current with new developments.
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