eCommerce automation increases the relevancy and accuracy of messaging, and allows businesses to save time by eliminating redundant tasks. Continue reading to learn how eCommerce automation can help you attract, engage, and delight customers at every stage of the buyer’s journey.
Automated Workflow: What Does it Do?
An automated workflow is a marketing automation tool that triggers relevant actions based upon specific criteria. Integrating automated messages with trigger criteria allows eCommerce businesses scale to their marketing efforts.
You can customize, automate, schedule, and compose messages for as many or as few people as you like. It’s easy to target messaging and marketing efforts at a particular segment of prospects, leads, or customers who take a specific action through measurable automation.
eCommerce businesses can automate workflows to push customers through the buyer’s journey based upon every interaction they make within a site.
Attracting Your Audience
Before you create an automated eCommerce workflow, think about the prospects that you are trying to attract. Once you have identified your target audience, it is time to create content that will entice prospects to learn more about you brand. Successive brands offer solutions to customers’ problems.
We use HubSpot to build workflows at Groove. HubSpot automation workflows can be used to promote content, capture abandoned shopping carts follow-up with customers after purchase and many other uses. To attract your audience, use an eCommerce workflow. You can send them welcome emails and recommend products.
Engage with Your Audience
Use an eCommerce workflow to engage your audience and nurture leads. Be clear about your brand’s purpose, and how it solves customer problems.
You can send very specific messages or offers to a particular group of prospects. Your business can decide what the criteria for enrollment should be. You could, for example, set criteria to enroll contacts who view a product x number of times or who have viewed the page for more than x seconds.
Converting your Audience into Customers
One day, a lead may not be convinced that your product or service can solve their problem. While some may opt out quickly, others might wait to find out more about your brand or industry knowledge.
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Make sure to personalize your message and include a bold call-to action (CTA). This will encourage conversion. This segmented audience may want to request a demo. Ask for a sample of the product. You can add additional items to your shopping cart. Schedule a call?
Automated workflows make it possible for your brand to remain in touch with your target audience over time. Make sure your message is clear and concise so the receiver can understand how your company can help them. Include case studies, blogs and videos as well as product reviews in your automated email.
Customer delight
It’s crucial to keep your leads coming back after they become customers. Once a lead is converted into a customer, your marketing efforts shouldn’t stop. Instead, nurture and delight the customer relationship to make them evangelists for your brand.
You can make your customers feel valued and increase customer retention by setting up an automated workflow to promote events. Set up an automated workflow to give high-spending customers exclusive access to new content and first rights to purchase new inventory.
source https://www.groovecommerce.com/ecommerce-blog/automated-workflow/
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