It doesn’t matter if you are just starting with SEO, or if you have been working in this field for years, it is always a good idea to seek out help from others if you run into a problem that you cannot solve on your own. Although SEO optimization is not a quick process, it will pay off in the long-term. You’ll be proud of your pages’ ranking on search engine result pages (SERPs), and you will see that your efforts have paid off.
Let’s now look at the top SEO services that you can invest in to increase website traffic, brand awareness, and drive conversions.
Best SEO Services
You can improve your SEO strategy for eCommerce and increase organic rankings by hiring a team that offers the best SEO services. These are five services you should be looking for when evaluating other companies:
- Keyword research
- Technical optimization
- Content strategy
- Link building
- Reporting and optimization
To identify the most profitable terms, the best SEO agencies do keyword research. Once these terms are identified, it’s possible to optimize your SEO strategy and possibly rank for them. It is important to understand the most popular search terms and common phrases in order to improve your SEO strategy.
Pro tip: Search for keywords with a high monthly search volume but low competition. To conduct keyword research, you can use SEO tools such as Ahrefs and Moz.
After reviewing your strategy, a team of certified SEO experts will determine any technical SEO mistakes or opportunities. These technical issues and potentials can be identified by you using Google Search console. These technical issues can be solved by brands and their SEO score will increase if they invest in technical experts.
Optimizing the content of your website is one of the easiest ways to improve your SEO score. To create engaging content for your audience, use inbound market best practices and make it easy to crawl by search engines such as Google.
Whether you are working with an eCommerce SEO agency, or optimizing your content strategy yourself, make sure to use the keyword research information correctly. Avoid keyword stuffing, or using the same keyword multiple times on the page. The URL, meta description and alt text for images should all be included.
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To help Google understand the relationship between your website and the topic, we encourage you to use topic clusters. Trusted SEO partners will review your site with you and make recommendations for how to drive traffic and increase reach with unique content.
Link building is the process of obtaining hyperlinks on other websites linking to your site. Google crawls web pages to determine if they are related.
Page authority is increased by building links from both internal and outside websites. It’s better to have high-authority links than having a lot of links from spammy websites. Link building allows you to establish authority and build relationships with relevant websites within your industry.
This Moz article explains the anatomy of hyperlinks and their implications for search engines.
Reporting and Optimization
SEO goals can be anything from generating leads or closing more deals to monitoring micro-conversions and many other things. An excellent SEO partner will provide ongoing SEO optimization and reporting to help you monitor performance and improve rankings to achieve your goals. Reports can include information such as how many links of high quality were earned over a time period, the number and ranking of pages for top keywords, and more.