Email Marketing with Mailchimp: Take a Look at the Tool’s Features

Email marketing can be one of the best ways to engage, delight and attract customers during the purchasing process. An email marketing tool can streamline your marketing efforts, generating impressive results and helping you build and maintain customer relationships.

This blog will explore the Mailchimp email marketing platform. Mailchimp is popular among eCommerce businesses because of its easy-to-use interface and low price. Is it right for you?

Evaluation of the Mailchimp Email Marketing Software

1. Segmentation

Segmentation is an essential component of marketing success. To target the right audience, filter contacts into the appropriate audience groups. You can also use tags and groups to further manage your audience.

It is easy to target individuals with similar interests by grouping them together in an email marketing campaign. Mailchimp groups function in a similar way to categories. They are used to create lists based upon subscribers’ preferences and/or interests.

Segments are different from groups because they work like filters and not categories. You can make tags very customizable which makes them great for organizing contacts within your organization. Mailchimp email segmentation allows you to tag contacts based upon unique criteria. Then, target them individually with a campaign that is tailored to their preferences.

2. Automation

You can create a series that automatically sends emails to subscribers when they meet certain criteria or schedule Mailchimp email based on subscribers’ time zones. Mailchimp email automation uses behavior-based as well as data-based automation to send customized messages to subscribers who have completed a particular interaction or whose data matches that of a trigger. To identify inactive subscribers, track open rates and send follow-up emails to those who click a link to a product.

RSS-to-email allows subscribers to get and read updates about the online content of your business. RSS feeds can be a smart way for subscribers to stay informed about the latest blog posts, articles, and content in one place.

3. Email Builder

Mailchimp does not require any advanced technical skills. Mailchimp is continually improving its interface and designing better designs. You can choose from many pre-designed templates to create the basis of your email design. Drag and drop content blocks to modify the layouts. You can also save your favorites layouts for future emails. You can tweak designs and seamlessly switch between different templates to find the right fit.

4. Integrations

Mailchimp’s 53 eCommerce Integrations make it an easy tool for merchants to connect data. We’ll take a look at just a few of the 53 integrations.

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  • BigCommerce
  • WooCommerce
  • Magento
  • ShipStation
  • Stripe
  • Yotpo

Mailchimp does not integrate with Shopify, although it offers 250 integrations with third party platforms. Merchants who run their Shopify websites must be aware of this as disconnecting from a Mailchimp account can cause severe disruption to email marketing campaigns. Mailchimp customers who are currently using Mailchimp must use a third party integration to connect with Shopify. ShopSync,, and Zapier are highly recommended.


Mailchimp’s email marketing tool has proven to be very effective for eCommerce merchants. There are many useful tools available, so we recommend that you do your research before making a purchase. It is important to understand your email marketing goals in order to determine the right tool for you.

Are you unsure if Mailchimp is right for your needs?


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