How does Pinterest work and why you need it for your business

How does Pinterest work and why you need it for your business

Social networks have revolutionized the way consumers interact and engage with brands and businesses. We all agree. This is a new era of marketing where a strong social media strategy and online presence are essential. You are probably familiar with social media platforms such as Facebook, Instagram, and Twitter. There’s a network that is unlike any other. It can be used to build a community, increase brand awareness, and drive traffic to your site. We are talking about Pinterest.

Pinterest celebrated 200 million monthly users recently. Pinterest, which was created to help users find inspiration and discover new ideas, is now a major force in the world. We will show you how Pinterest works and how to create your own account.

What’s Pinterest?

Pinterest, as the company puts it, is a visual discovery platform that you can use for inspiration and projects. It’s basically a way for you to collect and categorize everything you like.

There are many categories on the network that are most popular: DIY, wedding inspiration, and home decor. Interests can be much more than this. Pinners (or users) can browse other pinners content (images or videos) and save it on their own boards. Pinners can interact by commenting on and saving each other’s content. You can also follow brands, businesses and accounts – or boards within these profiles. This is the social aspect of the platform that is slightly different to traditional social media networks. The goal is to connect people through “things” rather than the news they share.

Terminology explained

Although you may know how to use Instagram and Facebook, it doesn’t mean that you will be able to use Pinterest. This channel offers an entirely different user experience. These are the key elements and their functions.

Board – These are the basic components of your profile. Each board represents a particular category. Your boards are like folders in a Pinterest file cabinet. You can make as many boards you want.

Pins – Users populate their boards with “pins”, or pieces of content, that relate to a particular category or theme. These can be found on Pinterest, downloaded from the Internet, or uploaded by you. Each pin includes an image, a description, and a link.

Repin – When a user saves pins from another user or brand to their board.

Feed : This is just like any other social network. It’s a collection content from other users and businesses that the user follows.

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Why it is important for your business

You can see that Pinterest is not your average social network. It’s a popular social network that users love! The channel’s huge growth can be used by small business owners to market their products and services using compelling images and colorful infographics. Pinterest can be a great tool for marketing your business.

Increased brand recognition: You know how important it is to be online for your business. You can continue to promote your brand on the Internet by personalizing your Pinterest profile with your logo, description of your business, and a link to you website.

Add additional traffic to your blog or website Pinterest is a great traffic driver because you can include a link in every pin. Pinners have a tendency to click away from the platform, unlike other networks that want to keep you browsing. You can increase clicks to your website by posting attractive and engaging content.

Turns browsers into buyers. One of the main advantages of Pinterest is its ability to reduce the time it takes from discovery to conversion. This means that Pinterest visitors can convert to leads faster than any other social network. Users are actively looking for information and are searching to buy it. This is a market you can’t afford to ignore.

Promotion: The best things in life are always free. Although it may take some time to set up an account and spread your content across Pinterest, it doesn’t cost anything. Similar to setting up a blog and using Instagram, Pinterest offers another platform that allows you to promote your brand or website for free.

Create more inbound links – Every pin contains a link. This makes it easy for you to find the original source of any image. This means that no matter how widely your image spreads across Pinterest or Google images, it will always point back to your website. Your website is your home, right?

How do I create a business bank account

We’ve now covered the benefits of Pinterest for your business. Here’s a step by step guide to opening a Pinterest account.

  1. Go to
  2. Choose “Create business account”.
  3. Enter your email address, create a password and add your business name. ).
  4. You can review the terms and conditions before you hit “Create an account”. Great! Now you have the basic structure of your account. It’s now time to personalize it so your brand appears credible and appealing.
  5. Log in to your account. In the menu at the top right of the page, you will see three buttons “…”. Click the button and click “Settings”.
  6. Choose “Profile” from the menu. You can upload a photo that should be your logo . Fill in the about section and include your business location. Click “Save settings” to save your changes. Although your account is now looking good, there’s one crucial step you must take: verifying your website. You can monitor what your users pin to your site by linking your account. You logo will also be included in any pins they make. Confirming your site will boost your pins ranking in search results. Here are the steps:
  7. Scroll down to the Profile section in your Settings and click “Confirm Website”.
  8. Copy and paste the URL of your website.
  9. Click “Finish”. It’s done! It’s time to get started pining!

Tips and Tricks for Pinterest

Pin often: To gain a lot of traffic to your website, pin frequently. Consistency is important, just like your Facebook strategy or blog posting schedule. Your pins are the breadcrumbs that lead to your site. Pin new content as soon as it is released is a great way to keep up with your posting. This could be your blog post, a product launch, or a new service offering. Pins have a longer lifespan because users save content and then return to it later. So pin away!

Upload rich Pins There are two types of pins: Rich pins and regular pins. Rich pins provide more context for an idea because they include more information directly on the pin. Rich pins are more engaging because they provide more information. You can create four types of rich Pins:

  • Pins of product include real-time pricing and availability, as well as locations where you can buy the actual product.
  • Pins of recipes provide crucial information such as the ingredients required, cooking times, and serving sizes.
  • Article pins contain a title, author, and a description of the story. Pinners have the option to save stories that they wish to catch up later.
  • App pins include a strategically placed “install” button that allows Pinners to download the app from Pinterest without leaving it.

Add the Save button to Your Website: This will make it easier for visitors to pin images from your website. You have two options: hover buttons (where the button appears only when the mouse hovers over an image), and automatic buttons (where the save button will appear on all images).

Create a Board to showcase your products and/or services. This is a great place to start when creating your boards. You don’t want to sound too promotional, but you should be more inspiring. Make sure you take the time to ensure that all pins contain a description of your site and a link.

Use the right keywords Pinterest is a visual platform. We get that. To maximize engagement, words must be used in conjunction with your stunning images. Pinterest is essentially an online search engine, so it’s important to choose your words carefully. Pay attention to the names of your elements when you write descriptions and board titles. Consider what pinners will need to search to find your pin or board. You might have a Pinterest board that is dedicated to summer recipes, such as “The best of Summer”, but it won’t be as prominent as one that’s “Best summer recipes.” Copy the keywords from your blog or site to your Pinterest strategy.


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