The 2022 Pay Per Click Advertising Platforms That You Need
There are many ways to increase visibility, brand awareness, and reach your audience on social media platforms such as Facebook, Instagram and Twitter. You can also increase your ad revenue .
These are the platforms that we recommend you explore and implement as part of your 2018 eCommerce advertising strategy!
Google Product Ads
Google is the biggest player in pay-per-click advertising. This makes it easy to search for and browse the products you are interested in. A simple phrase or search term can give you access to many related products. These ads are known as Google Product Ads (Google Shopping Ads), Google Product Listing Ads (Google Product Listing Ads) and Google Product Ads (Google Product Ads).
Potential customers looking for the best products and services will find them extremely beneficial. But how can they be of benefit to eCommerce businesses? It’s easy to get started.
First, merchants need to upload their products to Google Merchant Center. This allows customers to view the in-stock products. To create their product advertising campaigns, merchants will need to link their Google Merchant Center account with their Google Ads account. A monthly budget limit must also be established. Merchants get paid when customers click through their website or view their inventory.
Earn Better Qualified Leads
These Google Ads are shoppable and include a product image, product name, price (with a short description), star reviews, and information about shipping terms. This product information helps users make informed buying decisions. This information can be useful for attracting more qualified leads, as well as those who are interested in learning more about the product.
Easy Management of Retail Campaigns
After entering product data into the Google Merchant Center (instead keywords), Google displays merchant ads in search results.
Expand your search presence
Google’s pay-per-click advertising allows multiple ads per merchant to appear in a search. If a searcher searches for “long-sleeve thermal shirt”, and one brand has a selection of these shirts on hand, it is possible for two or more Product Listing Ads to appear in the same search.
Below is an example of Old Navy’s Shopping Ads that are displayed multiple times for this search.
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A brand’s Text Ad can appear alongside their Shopping Ad. Talk about expanding your reach!
View detailed reports & use competitive data
To see the performance of your ads, you can view detailed product performance data such as clicks and impressions. To compare your business to the competition, use benchmarks to identify areas for improvement.
Facebook Advertising Pay per Click
Facebook Shopping Campaigns (also known as Dynamic Products Ads) are similar to Google Shopping Ads. They automatically pull product details and photos from a merchant catalog. The merchant does not have to create an ad for each item of inventory.
Your ad will be seen by people who are interested. This includes people who have visited your company’s website, downloaded an app, or added a product in their shopping cart. Click Create Campaign > Catalog Sales to access the targeted option.
Reach Broader Audiences
Facebook allows for broad audience targeting. This allows merchants to reach prospects might be interested learning more or buying – even though they have not yet viewed the product or navigated to this website.
Merchants will need to implement a Facebook Pixel on their website and use standard events for reporting the product IDs of the catalog to track products being viewed, added and purchased by customers.
Facebook Pay Per Klick Advertising: Is it Right for Your Business?
Retailers find Facebook Dynamic Product Ads extremely beneficial because they highlight products that are relevant to them based on their stage in the sales funnel (i.e. prospect, lead, or customer). Facebook Dynamic Product Ads allow you to promote multiple products in one ad. This is similar to Facebook’s Carousel ads.
Facebook’s Carousel Ads show between 2-10 products but cannot be modified depending on the audience. Carousel Ads show the same audience as Facebook Dynamic Ads, which adapts audiences according to funnel stage.
Carousel Ads encourages merchants who have 10 product photos or less to stay on the Carousel. Merchants with 10-20 similar products are also eligible for the same treatment. Facebook Dynamic Product Ads are recommended for merchants who have more than 10 products with different purposes.
Instagram Shopping Ads
Instagram makes it simple for users to buy directly from the app. It also makes it easy to place ads before relevant audiences. To make it easy for Instagram users to view and buy the product, advertisers use product tags.
Instagram uses a catalog, similar to Google Shopping Ads and Facebook, to power its Instagram Shop. Merchants will be able to create their ads using one catalog that has accurate inventory information and all fields completed.
These steps will help you attract more customers using Instagram Shopping Ads.
Twitter Advertising Pay per Click
Twitter Ads operates on an auction platform. This means that advertisers can bid for the ad space that is best suited to their audience. Merchants can set the price for their campaigns and there is no minimum spend to run Twitter Ads.
The following factors influence the price merchants pay to have their ads run:
- What an engaging ad!
- The audience size
- How many other advertisers are targeting this audience simultaneously?
- Your bid price
Targeting Twitter users
Twitter, like other advertising platforms, offers targeting capabilities that enable merchants to advertise or remarket to Twitter users who have recently viewed or interacted with one of their tweets.
You can get your Twitter Ads to each Twitter user who follows specific accounts. This is a major win for Twitter advertising.
This is similar to Facebook’s Custom Audiences. However, Facebook requires the email address and phone number of the targeted person. For your Twitter ads to reach the targeted user, Tailored Audiences on Twitter only require the Twitter handle.
TikTok allows brands to choose a goal and audience, budget, and design their ad. TikTok ads are more natural than other platforms, which can feel like an advertisement. TikTok allows you to share authentic content about your brand on this platform. It’s great for influencer marketing!
The TikTok algorithm determines users’ preferences for content and their behavior to target them. This is based upon the long-term consumption of each TikTok user.
Behavior targeting displays ads based upon a person’s in-app behaviour and interactions with content, such as a liking on a clothing post or a comment on it within the past 7 days. Behavior targeting is different from interest targeting. It’s based on the user’s most recent interaction with TikTok content.
YouTube PPC Ads
YouTube ads can be paid-per-view or pay-per click, depending on where they are placed. TrueView in-Stream Ads is the standard YouTube ad. Advertisers are only charged when viewers interact with the ad. Advertisers pay for non-skippable in-stream ads on YouTube based upon clicks.
Non-Skippable Ads in-Stream
Non-Skippable in-Stream Ads are sold on a per-click basis. They can be played before, during, or after the main YouTube video. The ads are 15 to 20 seconds long and can’t be skipped by viewers. Let’s take a look at one.
We recommend that ads include a call to action as viewers will need to watch these ads in order for them to continue viewing the video. You can play on viewers’ fear of missing out by encouraging them to click on your ads.
The YouTube app has a yellow indicator at the bottom that shows how long is remaining in an ad. On desktop, however, viewers will see a 5-second countdown.
Connect with Your Audience
In a unique way, connect with leads, prospects and customers. Your video ads can be personal and share your industry knowledge.
Get deep insight into your audience’s engagement with your YouTube ads (via comments, shares and likes). Use YouTube Analytics for deep insights into your viewers’ preferences. Then, you can use these data to optimize your ads to increase viewership.
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