These are 58 eCommerce Statistics that will help you take your business into 2022
There are inventory items to order, people to manage, and reputations that you need to maintain. It’s important to make time to keep up with the latest eCommerce trends. The blueprint for making more sales in the coming year may not be what worked last year. Customers’ preferences change all the time. This is particularly true for 2022.
The COVID-19 lockdowns made it impossible to use the same shopping methods that we used for many years. With the rise of eCommerce giants such as Amazon, it is important to invest in your online shop.
These statistics will help you get through 2022 and beyond. We’ve broken them up by category to make it easier for you.
General eCommerce statistics
01. In 2021 more than 2.14 billion people are expected to purchase goods and services online ( Statista).
02. In 2019, online sales accounted for 14.1% worldwide retail sales. This number is expected to rise to 22% by 2023 ( Statista).
03. According to the Nasdaq, 95% of all retail sales will be done online by 2040.
It shouldn’t surprise that eCommerce is booming. Online shopping is gaining ground and there are now more online shops than ever before. These estimates suggest that traditional retail could disappear by 2040.
Now is the best time to get an eCommerce website. Create an eCommerce store and upload your product inventory. Take advantage of the millions who are turning to online shopping.
04. Generation X makes the most online purchases per annum (18.6), followed closely by millennials (15.6) or baby boomers (15.1) ( KMPG Global).
Online shopping is becoming more popular. Previously, customers older than 50 felt uncomfortable shopping online because of the complexity of technology. Online shopping has become the preferred method of shopping for all ages, with so many devices powered by the internet.
This is something to consider when planning your eCommerce marketing. This allows you to reach older people, as well as those who have never shopped online. To reach people over 50, edit your Facebook campaigns. Offer discounts to older customers who are more likely to purchase your products.
Remember to make it easy for them to check out. They are more tech-savvy than ever, but they still struggle to make online purchases. You can simplify the checkout process by putting a Buy Now button onto your product pages, or allowing customers to add items directly from the product catalogue. Customers will experience a better customer experience if they are able to remove as many clicks as possible.
05. Amazon holds 38.7% of eCommerce sales in the US according to Marketing Charts
07. 49% US shoppers cross-border buy products ( Pitney Bowes).
It is amazing that eCommerce stores are increasing in number. This shows that there are many opportunities to make a living online. Amazon is the biggest competitor to any eCommerce store. Amazon holds more than a third of all US eCommerce sales and is where most buyers begin their product search.
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It’s possible to compete with a giant eCommerce company like Amazon.
Unique products can attract Amazon customers. Although the eCommerce site is popular for generic wholesale items, it is not the best place to sell handmade or customized products. This is a key point to remember when you market eCommerce. Highlight the products that they won’t find on Amazon’s website.
Amazon customers may also be attracted to you by offering international shipping for free. Using a banner to make this clear to your customers. You could encourage people to shop on your site before they are eligible for free shipping if you ask them to spend a specific dollar amount.
The bottom line is Understanding your customers’ shopping preferences and correctly marketing them is key to getting other-Amazon customers through the door.
09. According to Deloitte, 85% of consumers prefer fast shipping to free shipping.
10 83% US online shoppers want regular communication regarding their purchases ( Narvar).
11. Shoppers abandoning online orders due to extra costs like shipping (Baymard).
The main reason a person buys an item from an online store is not because of its product quality. There are likely to be hundreds of other shops selling the exact same or similar item. It’s the convenience of fast or free shipping that wins every time.
Sometimes, it is not a good idea to offer free shipping. Shipping costs may not be covered by your profit margins for single products. You might not make enough profit to cover shipping costs for single products. Don’t let customers see the extra charges on your checkout page. Your eCommerce shipping policy should be clearly explained to customers on the product page. This will prevent them abandoning their cart during checkout.
No matter how much shipping costs you have, set a date when your customers will receive the item. And stick to that timeframe. Keep your customers informed by regularly updating them about their parcel’s progress. This is the type of delivery that people will choose you over your competitor.
12. In 2019, shoppers purchased three million more Thursdays than Saturdays ( Salescycle).
13. Online sales peak hours are between 8AM-9AM (adjusted to time zones). ( Sales Cycle )
Your marketing plan and operations have a big impact on the timing of your eCommerce sales. To direct people to your site at the most favorable time, plan large promotions and marketing campaigns during peak times.
Do you have the team power to manage all the customer support tickets? Are you able to manage all of the orders that come in just before weekends? You can establish processes to manage your orders by knowing the timing of your orders before you receive an influx of sales.
14 40% of consumers made a purchase on Facebook, 13% made a purchase via Instagram, and 12% made Pinterest purchases ( Avionos).
15. Chatbots are used by 29% of consumers to shop online (Narvar).
Customers aren’t just using the traditional online shopping method of searching on Google for a product. It’s easy and quick to use eCommerce-enabled technology like social media apps.
These social shoppers can be targeted by integrating your online shop with platforms such as Instagram or Facebook . Instagram’s native shopping feature, for instance, is one example of a feature that addresses the importance (and need) to have an easy checkout process. Followers can click on the image to shop your product by simply tagging it in every upload.
In recent years, sales of Amazon Alexa have also boomed. Smart devices within their homes can order items by simply speaking to them. These voice-assisted devices can recommend your product by uploading your inventory to Google Shopping
You can integrate a chatbot or live chat into your website to answer customer service questions or direct customers to the best product.
eCommerce during COVID-19
17. Nearly half (44%) of consumers tried new brands in COVID-19 (Arlington Research).
18. 43% of online shoppers feel more confident shopping (Wunderman Thompson Commerce).
19. The largest increase in online sales was seen in the food and grocery industry, which saw a 605% growth between January 2020 and April 2020 ( Wix).
20. CNBC reports that 54% of millennials believe coronavirus has had an impact on their purchasing decisions.
The COVID-19 epidemic has fueled eCommerce’s growth so far in this year. International lockdowns forced brick and mortar shops to close. People could only buy basic items online, such as groceries.
This trend to go online will likely continue through the 2020 holiday season. Gifting is on the rise. You can participate even if your business is not in the gifting industry. You can give shoppers the ability to personalize existing products by giving them a gift card. You can then invest in Facebook ads during major gifting seasons such as Cyber Monday, Christmas Mother’s Day or Valentine’s Day.
It’s the ideal time to expand your audience because of the eCommerce trends around COVID-19. People are purchasing products from brands they have never heard of. Make sure you have enough money to invest in your marketing campaigns so that you can tap into this growing market. Allow new customers to discover your business and fall for you.
21. During the COVID-19 epidemic (Contact Pigeon), the average order value increased by 60%.
22. 87% of global shoppers will continue to shop for Christmas and other seasonal holidays despite the coronavirus (Rakuten).
23. 38% of consumers believe they are more comfortable using digital technology now than before lockdown (Wunderman Thompson Commerce).
Online shopping is growing in popularity and increasing in value. This is why shoppers are more comfortable shopping online after receiving COVID-19 lockdowns.
This, combined with the fact that most shoppers still spend Christmas money, makes it more tempting for customers to purchase multiple items at once. Customers are more likely to order multiple items using tactics like cross-selling, upselling and product bundling.
If you sell personalized mugs, consider offering a bundle with coffee and gift wrap for 20% off. A 32-inch TV product page can be viewed by a customer. The 40-inch version is $40 more.
What’s the best part? The best part?
Online payment methods
24. Americans are able to get an average of four credit cards ( Experian).
25. Visa & Mastercard are two of the most well-known credit card companies ( Statista).
26. In 2018, the Federal Reserve reported that $97.04 trillion was spent on non-cash transactions (such as credit cards, debit cards, and ACH).
Standard delivery or in-store pickup are two of the most popular options for online shoppers. Customers can pay in-store using cash or online with a credit card. This is the one you should be focusing your attention on.
Although there are many payment options, the majority of your customers will pay with a credit card. Make sure your website accepts them. Customers shouldn’t be left without PayPal. Customers might not have a PayPal account or feel comfortable signing in to it to complete the purchase. You can give them the option of paying by card and display the logos for popular card providers (such Visa and Mastercard) at your checkout pages. These logos will automatically be displayed if your store is created with Wix.
27. Mobile wallet and digital payments accounted for 41.8% worldwide online transaction volume ( Statista).
28. Paypal is the most popular payment method for online shoppers around the world, with more than 40% of them using it ( Statista).
29. 91% have made a mobile payment ( McKinsey).
30. Online sales revenues increased by an average 26.1% after the addition of an Apple Pay button ( Pymnts )
31. Only 29% of online merchants are willing to accept mobile wallets ( Statista )
32. The PayPal badge received the most attention of all social proof buttons (CXL Institute).
Customers are looking for speed and convenience when shopping online. So it makes sense that mobile wallets are becoming more popular. They account for nearly half of all online transactions globally.
There are many options for mobile wallets. You should be able to accept payments via PayPal and Apple Pay. Tell people about it before they go to the checkout page. The logos for alternative payment methods can be displayed on product pages to increase trust and reduce abandonment of online shopping carts by shoppers who realize that their preferred method of payment is not accepted.
33. 84%. 84%. Deloitte .
34. A consumer must read 10 reviews before they can trust a business ( Local).
35. 83% users believe that reviews older than three months are irrelevant ( Bright local).
36. Customers spend 31% less with businesses that have great online reviews ( Local )
Social proof serves to prove that you are trustworthy and reputable. Customers will read them before deciding whether they want to buy.
As much social proof as possible – including customer testimonials and logos of brands that you work with, 5-star ratings or endorsements from celebrities – is a good idea. Show them to people where they would be most interested in reading them. This is usually found on landing pages, product pages, or checkout pages. These are all areas where you don’t want to lose a sale. However, customers still need that last-minute confidence before they click “purchase”.
How can you get customer feedback? Ask for feedback. Do not expect customers to leave reviews. Give customers a reason to leave reviews in your purchase confirmation email. They might be tempted by a discount code or entry to a contest.
37. 83% of US smartphone owners believe product photography is very or extremely influential in their purchasing decisions (FieldAgent).
38. 60 percent of US digital shoppers stated they need to see at least three or four images while shopping online ( Salsify).
39. CXL Institute found that a larger image had a perceived value of $13.50 higher than a smaller one.
40. 73% more people who watch product videos will purchase (Animoto).
41. 22% of product returns are due to the product being different in person (Business2Community).
Each product in your catalog will include a product page. The most important photos and videos are listed there. See our complete guide product photos .
It is important to have clear, large images from all angles of your product. You can showcase your products against a white background and let people zoom in on them. This will make your product seem more expensive and increase the likelihood that people will be interested in the deal.
You don’t have to rely solely on stunning imagery. Videos will show you what your product looks like in person. This is a great opportunity to hire a professional photographer. Although it might seem expensive to photograph all the products in your gallery. However, this is a small price to be paid for the hassle (and headache) of organizing returns.
42. 42%. Users can’t accurately assess if a product page worth exploring ( Baymard Institute ).
Your product gallery is already showing that people are interested in buying. They are most likely looking for products that catch their attention. Problem is? The problem is that if there isn’t enough information on the category or gallery page, chances of them clicking on to the product page are slim.
This can be fixed by including large photos in your product gallery. The quick-view option that appears when you hover over large images can show information they are looking for, such as available sizes and color options. After they confirm their preferences are valid, they will be more likely to click on the product page.
Not all customers require detailed product information. Your product gallery might be a place where customers are looking for a low-cost product or an item they have seen before. The key to this situation is not overwhelming them. They can add the item directly to their online shopping cart via the product gallery.
43. Quality product contents are important for sales growth according to nearly all (99%) of brand marketers ( Salsify).
Consider what information you should know before you hand over your credit card details to purchase an item online. It is important to see the product in person. Other factors, such as the product’s price, size, and color, are important.
Clear product descriptions should include product measurements, features, and materials. Every detail a customer needs to know about a product should be included on the page. This can be done by asking people who have purchased it before, such as “What did you want to learn about this product before purchasing?”
Customers might want to know your return policy and care instructions. To prevent people from ignoring a purchase, make sure they are all included on the product page.
44. 9/10 consumers believe free shipping is the best incentive to shop online (InvespCRO).
45. Orders that include free shipping are on average 30% more expensive ( InvespCRO).
We have already mentioned the fact that Amazon is a big competitor when it comes fast and free shipping. This is why customers agree that free shipping is the best reason to shop online.
Promoting free shipping is a good idea. This could be your Facebook Ads tagline, a banner on the homepage or product pages.
Don’t panic if you are unable to cover shipping costs for low-priced orders. Offer free shipping to orders above a certain amount only to give customers incentive to increase their order value. A banner that shouts “Free Shipping Over $50” might encourage people to spend the amount to receive the offer. This is why free shipping can have such an impact on average order value.
46. The online abandonment rate for carts is 69.57% ( Baymard Institute).
47. Online shopping cart abandonment is most often due to excessive costs (Baymard Institute).
48. 41% are opened, and 9% clicked ( Klaviyo).
49. $260 Billion is recoverable via checkout optimizations ( Baymard Institute).
Not everyone who adds an item into their online shopping cart will make it through their purchase. Customers may be frustrated by things like shipping speeds, creating an account, or extra costs.
They won’t be lost forever, however. Cart abandonment email reminds a customer to return to the site to complete their purchase.
They’re personalized and most people will open them. Try to show the customer what item they were browsing before leaving. For example, if it was a dining room table, you can include the exact model in your cart abandonment email. They will be reminded about the item that they expressed an interest in.
It’s also easier for shoppers to search the site again. They don’t have to search the whole site or Google similar products (where they might purchase from a rival). They can click on the email to see it.
50. Increasing organic SEO presence is a top priority for 61% online brands ( hook Agency).
You have many options to drive visitors to your online store.
Search Engine Optimization is one example. This works by optimizing your website for keywords that your target customers search for on sites such as Google.
SEO starts with high-quality content that is based on the keywords customers are searching for. To find the most relevant keywords people are searching, use tools such as Ahrefs and SEOrush. Use them to create blog posts. Your audience will want to know the answers to their questions. These answers should be helpful for your brand and sales. If you sell loose leaf teas, make sure to target “how to brew” and other related terms. Be sure to link to the products that you sell!
You can also use Google Search Engine to see what keywords they are using to find your products. Meta titles, descriptions, product description text, and keywords should be included on product pages. You can make small adjustments to improve your ranking and even cash in for more.
You must ensure that search engines can crawl your site easily. Wix SEO WIZ tools can help you accomplish this. This guide will show you how to optimize your store for Google. When they are certain they need something, shoppers go to Google. It’s as easy as displaying up on Google and creating a user-friendly site.
51. Email generates $40 per dollar ( Lyfe marketing).
52. The average open rate for welcome emails is 82% (GetResponse).
Email is a great way to nurture potential customers. Use a lightbox to capture their email address once they land on your site.
To get leads to your email list, you can embed a form in a blog post. You can nurture them to a sale even if they aren’t ready immediately.
You never know when a coupon code might be enough to get them to buy right away. You should always give them something in return for signing-up, such as a coupon to use on their first order. This will convince them to buy while you are still top of mind.
53. 49% American shoppers claim they found new products on Facebook ( Market Charts )
54. 74% Facebook users are high-income earners. ( PEW Research).
55. Average cost per click for a Facebook Ad: $1.72 (Wordstream).
56. 94% Facebook Ad Revenue is from Mobile ( Facebook )
Although social media requires a lot of work and posts daily, it is still an effective marketing tool for eCommerce marketers. Facebook is the most widely used social media platform, whether it’s through advertising or organic posting. It’s a popular social media channel for all ages, and high-earners use it frequently.
It’s a quick way to get rid of desktop traffic if you’re going to their advertising platform. Most revenue comes from mobile users. You can cut down on the people you don’t expect to buy so that your budget isn’t wasted.
Split-testing your campaigns is a good idea to determine which one performs the best. A campaign with product-focused messaging might have a higher average CPC of $2. The ads that feature customer testimonials have a CPC at $0.60. It is logical to stop the campaign that is not performing well and invest the budget in the one that is doing well.
Facebook Ads are a great way to get to know your audience and do split-testing. It is easy to spend your budget on the wrong thing or reach the wrong people. To get the best return, spend some time getting to know your ideal buyer.
Wix allows you to create Facebook ads within a few clicks. This uses artificial intelligence to limit your audience, split-test your ads, track sales, and much more.
Our blog on best practice for creating Facebook ads is available.
57. For every $1 spent in Google Ads (Google), businesses make on average $2 in revenue
58. Paid ads have a 11.38% CTR (Sparktoro Google)
Google Ads is a mix of organic and paid advertising. You’re not paying for a place in the results page. You’re positioning yourself to be found in search engines where someone would likely be searching for you (or your competitor).
Google Ads keyword research is just as important as generic SEO. This time you are paying to appear on terms with higher intent, such as the name of your product or its category or a brand name.
You can map the keywords that your audience searches when searching for products. This is possible using Google Search Console data. You can almost guarantee that you will reach more people who are searching for the same query as you.
To find related terms, you can also use Google’s keyword planner. The search volume, competition level and the amount you would need to spend on each term will be displayed.
Next, create ad copy to convince people to click on your result instead of an organic listing. This is possible by including your USP. You can show off that you offer free shipping, a discount code or an ongoing sale. These are all attractive to a searcher and will make them want to click.